Celebrating 150 years of animal welfare in Southwestern Pennsylvania
🏆 Winner in the Integrated Campaign Non-profit
November 2024 • Davey Awards​​​​​​​
November 2024 • Davey Awards​​​​​​​
About HARP
Humane Animal Rescue of Pittsburgh (HARP) is one of Pennsylvania’s largest nonprofit organizations dedicated to the welfare of animals, pet owners, and the community. A registered 501(c)(3) nonprofit (Tax ID: 25-0325750), HARP operates two low-cost, high-quality veterinary medical centers, treating over 6,500 animals and performing more than 7,000 spay and neuter surgeries annually.
Source: humaneanimalrescue.org
The project
In 2024, the Humane Animal Rescue of Pittsburgh turned 150, and to celebrate its work, the organization's leadership requested a special campaign to help fundraise $150,000 on their day of giving, later named as D.O.G.
My role in the project
Following the creative direction based off the organization's current identity, I created the visual identity that served as the foundation for the campaign. The main icon utilizes gestalt to present a cat paw print along with the number 150. Additionally, I designed patterns, t-shirts, print ads and created brand signature for video showcasing the organization's history.
+ My Tasks in the Project
Art Direction • Visual Identity • Video editing
+ Collaborators
Agency: Pipitone
Creative Direction: Scott Pipitone
Graphic Designer: Taylor Kerecman
Account Supervisor:Â Ayla Maria
Social Media Strategist: Zoe Rivet
Video Editing: Noah
Creative Direction: Scott Pipitone
Graphic Designer: Taylor Kerecman
Account Supervisor:Â Ayla Maria
Social Media Strategist: Zoe Rivet
Video Editing: Noah
