Time to get peoples hands dirty with the Pittsburgh Technical College's STEM Programs
About Pittsburgh Technical College (PTC)
"PTC is a nonprofit academic institution with a vibrant, active campus community that sits on top of a picturesque hill in Robinson, 11 miles from downtown Pittsburgh."
Source: PTC/Facebook
The Project
In order to promote STEM programs in the institution, PTC needed a campaign that could spread the word to its audience through traditional media, CTVs and digital ads.
My Role
As part of the team who created the campaign "Get your Hands", I worked on the art direction from print ads to digital. I went a little further in creating a brand signature that wrapped up TV spots and involved the creation of an iconography that connects the client's main logo to the word STEM.
+ My Tasks in the Project
Art Direction • Logo Identity • Video Editing • Motion Design • Digital Ads Creation • Storyboarding
+ Collaborators
Creative Direction: Rebecca Kondos
Copywriting: Gilbert Gillman
Photography and Videography: Picture This Media
Senior Account Supervisor: Kelsey Hecht
Copywriting: Gilbert Gillman
Photography and Videography: Picture This Media
Senior Account Supervisor: Kelsey Hecht
![](https://cdn.myportfolio.com/74f86b41f8fe697aae983ebe1fc250a8/271c974b-2cac-4820-ac59-8d0d6261b4ec_rw_1200.jpg?h=1261e56f08b906c916c665b93bd82fef)
One of the print ads created for the campaign targeting parents of upcoming high school graduates.
![](https://cdn.myportfolio.com/74f86b41f8fe697aae983ebe1fc250a8/8d26fea5-46ef-407b-9853-d20b02e35e49_rw_1920.png?h=a96ca3948972457d31b92053e3f3c84b)
![](https://cdn.myportfolio.com/74f86b41f8fe697aae983ebe1fc250a8/a0f79c21-305a-4413-93aa-df66c8e03598_rw_1920.png?h=a0e4939e4b712f42b83006c98e98f1b7)
Some of the digital ads created for the campaign.