About Pittsburgh Technical College (PTC)
"PTC is a nonprofit academic institution with a vibrant, active campus community that sits on top of a picturesque hill in Robinson, 11 miles from downtown Pittsburgh."
Source: PTC/Facebook
The Project
In order to promote STEM programs in the institution, PTC needed a campaign that could spread the word to its audience through traditional media, CTVs and digital ads.
As part of the team who created the campaign "Get your Hands", I worked on the art direction from print ads to digital. I went a little further in creating a brand signature that wrapped up TV spots and involved the creation of an iconography that connects the client's main logo to the word STEM.
Creative Direction: Rebecca Kondos
Copywriting: Gilbert Gillman
Art Direction & Video Editor: Arthur Alexander
Photography and Videography: Picture This Media
Copywriting: Gilbert Gillman
Art Direction & Video Editor: Arthur Alexander
Photography and Videography: Picture This Media
One of the print ads created for the campaign targeting parents of upcoming high school graduates.
Some of the digital ads created for the campaign.
