Time to get peoples hands dirty with the Pittsburgh Technical College's STEM Programs
About Pittsburgh Technical College (PTC)
"PTC is a nonprofit academic institution with a vibrant, active campus community that sits on top of a picturesque hill in Robinson, 11 miles from downtown Pittsburgh."
Source: PTC/Facebook
The Project
In order to promote STEM programs in the institution, PTC needed a campaign that could spread the word to its audience through traditional media, CTVs and digital ads.
My Role
As part of the team who created the campaign "Get your Hands", I worked on the art direction from print ads to digital. I went a little further in creating a brand signature that wrapped up TV spots and involved the creation of an iconography that connects the client's main logo to the word STEM.
+ My Tasks in the Project
Art Direction • Logo Identity • Video Editing • Motion Design • Digital Ads Creation • Storyboarding
+ Collaborators
Creative Direction: Rebecca Kondos
Copywriting: Gilbert Gillman
Photography and Videography: Picture This Media
Senior Account Supervisor: Kelsey Hecht
Copywriting: Gilbert Gillman
Photography and Videography: Picture This Media
Senior Account Supervisor: Kelsey Hecht
One of the print ads created for the campaign targeting parents of upcoming high school graduates.
Some of the digital ads created for the campaign.
