Helping make aging easier and supporting a beautiful cause
About the Presbyterian Senior Care Foundation
"For more than 90 years, Presbyterian SeniorCare Network has had one purpose: to enrich the aging experience of older adults and their families in Western Pennsylvania. Every day, we’re Making Aging Easier® for thousands of older adults by providing person-centered care through our continuum of living communities, care settings and innovative services."
The project
Translate that year's annual report infographic to video language in an attempt to raise awareness for their cause and raise donations. My role in this project was to lead everyone through the video creation, after storyboarding it and helping create the guidelines for the project.
My Role
As one of the designers with video editing experience in the belt, I was summoned to translate all date gathered by the client into a one-pager infographic and a 2-minute video with animation.
+ My Tasks in the Project
Art Direction • Video Editing • Motion Design • Infographic
+ Collaborators
Agency: Pipitone
Creative Direction: Scott Pipitone
Screenplay: Lynn McMahon
Voiceover: Caitie Fink
Illustrations: Paula Lysy
Account Executive: Audra Mitchell
Translating all data into an infographic. The asset could be download from the client's website.

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