About the Presbyterian Senior Care Foundation
"For more than 90 years, Presbyterian SeniorCare Network has had one purpose: to enrich the aging experience of older adults and their families in Western Pennsylvania. Every day, we’re Making Aging Easier® for thousands of older adults by providing person-centered care through our continuum of living communities, care settings and innovative services."
Source: givetosrcare.org
The project
Translate that year's annual report infographic to video language in an attempt to raise awareness for their cause and raise donations. My role in this project was to lead everyone through the video creation, after storyboarding it and helping create the guidelines for the project.
Creative Direction: Scott Pipitone
Screenplay: Lynn McMahon
Storyboard & Art Direction: Arthur Alexander
Editor and Graphics: Arthur Alexander
Voiceover: Caitie Fink
Illustrations: Paula Lysy

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