15 years of experience providing creative direction for global companies.
đź’ˇ LEADING WITH EMPATHY
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I began my journey as a creative leader in 2011, leading a team of 3 graphic designers and 2 copywriters at a small advertising agency in Belém, Pará, Brazil. Among successes and failures, that experience taught me a great deal about leading with empathy and having a 360-degree view of what's happening with my peers.
Additionally, I led groups of college students and scholars for a small global nonprofit in Pittsburgh, taking them to cities such as Washington, D.C., and Williamson, West Virginia, for service-learning. Not the traditional management opportunity we see in creative in-house teams or design studios. However, this experience added a thoughtful layer that leaders often overlook: the importance of constant reflection before and after making decisions.Â
As part of my professional development journey, I have a Master in Business Administration with focus on Marketing (FGV Brazil), I'm certified in UX Design by Google (Coursera), and I'm currently enrolled in the Foundations in Creative Leadership Certificate organized by IDEO U.
THE CREATIVE CORNERÂ
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Working as the creative director at the Pittsburgh Cultural Trust, I am leading a group of 3 senior graphic designers and a digital production production manager as part of the in-house team. Together, we created the Creative Corner.Â
The Creative Corner is a lab of experimentation in the organization. Although it initially started as a studio to provide print and digital media support to all departments at the Trust, under my guidance, we're now heading to a place where the team is experimenting with AI, user experience0, design thinking, among other tools and frameworks. The goal is to support the organization in more vibrant ways and to leave the comfort zone that teams get used to.
✏️ SKILLS
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Creative Direction • Art Direction • UX Design • Project Management • Adobe Creative Cloud • Prototyping • User Interface • Video Editing • Facilitation • Figma
🤝 PARTNERSHIPS
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Some companies I work(ed) with:
• PPG Industries (B2B)
• Bobrick Washroom Accessories (B2B)
• Koala Kare (B2B)
• Pittsburgh Technical College
• Peoples Gas
• University of Pittsburgh Medical Center (UPMC)
• Pizza Hut Brazil
• PPG Industries (B2B)
• Bobrick Washroom Accessories (B2B)
• Koala Kare (B2B)
• Pittsburgh Technical College
• Peoples Gas
• University of Pittsburgh Medical Center (UPMC)
• Pizza Hut Brazil
Some NGO/orgs I worked with:
• U.S. State Department
• Institute for International Education
• The Fulbright Program
• Friends of the Earth US
• Amizade
• The Global Switchboard
• Pittsburgh Cultural Trust
• U.S. State Department
• Institute for International Education
• The Fulbright Program
• Friends of the Earth US
• Amizade
• The Global Switchboard
• Pittsburgh Cultural Trust
Initial renderings of the Creative Corner. The room is located on the second floor of the Pittsburgh Cultural Trust's administrative office, with a connection to the marketing department. In this room, aside from working as a team, we hold our weekly check-ins and monthly show-and-tell sessions to boost inspiration among ourselves. Interior design layout: Daniel Alexander.
Working with the Trust's creative team on defining monthly rituals for the team.