"Hey, mom! I'm at Arts Landing."
About the Pittsburgh Cultural Trust Gala
"Arts Landing, a new outdoor civic space envisioned by the Pittsburgh Cultural Trust and designed by renowned landscape architecture firm Field Operations, promises to be one of the most transformative projects in the Cultural District in 25 years.
The creatively designed and community focused four-acre destination welcomes residents and visitors, hosts festivals and performances, exhibits public art, and provides opportunities for everyday recreation and relaxation."
Source: Pittsburgh Cultural Trust
My Role
Being aware of the photo opportunity that this civic space offers to its visitors, my team pitched an architectural signage that could stand out and at the same fit in a selfie.
I conducted a brainstorm session with my team in which we browsed similar places, kind of selfie station, and portals are seen out there. Once we hammered the type of signage, I took the decision to my drawing board to craft the final product.
+ My Tasks in the Project
Creative Direction • Art Direction • Leadership Management
+ Collaborators
Creative Team: Brian Nichols, Morgan Dray, Gigi Bower and Jonathan Daybear
Senior Director of Strategic Communications and Special Advisor to the President: Derek Scalzott
Fabrication: Carpenters Connection
Senior Director of Strategic Communications and Special Advisor to the President: Derek Scalzott
Fabrication: Carpenters Connection
The final concept created for the sign. Below, the pre-production done by Carpenters Connection.
Photo credit: Krist Munoz-Malave and Justin Snair.
