"Helping to create a creative vision for Pittsburgh's Downtown newest civic engagement space."
About the Pittsburgh Cultural Trust Gala
"Arts Landing, a new outdoor civic space envisioned by the Pittsburgh Cultural Trust and designed by renowned landscape architecture firm Field Operations, promises to be one of the most transformative projects in the Cultural District in 25 years.
The creatively designed and community focused four-acre destination welcomes residents and visitors, hosts festivals and performances, exhibits public art, and provides opportunities for everyday recreation and relaxation."
Source: Pittsburgh Cultural Trust
My Role
As the creative director of the Pittsburgh Cultural Trust, I helped define the park's creative vision. The idea here was to associate the Trust branding with the space while creating something completely new that would develop its own identity.
The color grad used in the Trust branding fills the space alongside Eagle, the classic typeface seen across the Cultural District in the organization's venues. The only exception is seen in the giant architectural signage that serves as selfie stations for visitors.
Since its official opening, Arts Landing has been one of the hottest topics in Pittsburgh, and I believe that I helped create a good impression through my work.
+ My Tasks in the Project
Creative Direction • Art Direction • Leadership Management
+ Collaborators
Creative Team: Brian Nichols, Morgan Dray, Gigi Bower and Jonathan Daybear
Senior Director of Strategic Communications and Special Advisor to the President: Derek Scalzott
Architecture Signage Fabrication: Carpenters Connection
Signage Fabrication: Fred's Signs
Senior Director of Strategic Communications and Special Advisor to the President: Derek Scalzott
Architecture Signage Fabrication: Carpenters Connection
Signage Fabrication: Fred's Signs
The final concept created for the architectural sign. Below, the pre-production done by Carpenters Connection.
Photo credit: Krist Munoz-Malave and Justin Snair.
