The next chapter of someone's story can be found at the Pittsburgh Technical College
About Pittsburgh Technical College (PTC)
"PTC is a nonprofit academic institution with a vibrant, active campus community that sits on top of a picturesque hill in Robinson, 11 miles from downtown Pittsburgh."
Source: PTC/Facebook
The Project
Every quarter, PTC promotes Open House events for the community to meet the institution and its programs. This year, the institution wanted to leave the trivial behind and create something fun and energetic, that would align with young people leaving high school but also matching the vision of serious institution that parents are looking for their children's education.
My Role
Guided by PTC's creative director, I art directed a series of materials that spanned from printed media to digital media, in an attempt to reach different target audiences.
+ My Tasks in the Project
Art Direction • Social Media Graphics • Visual Identity Creation • Video Editing
+ Collaborators
Agency: Pipitone
Creative Direction: Rebecca Kondos
Copywriting: Christopher Hayes
Production Artist: Vincent Maffessanti 
Photography: Natalie Daffine and Ethan Mansberger
Senior Account Supervisor: Kelsey Hecht
Image mock-up: Dribble Graphic and Freepik

Get to know more projects by Daniel Alexander

Back to Top