Helping increase access to menstrual care products in public restrooms with Bobrick's dispensers and disposal solutions.
About Bobrick and the Napkin/Tampon Vendor Initiative
"Bobrick is a 100+ year-old washroom accessory and toilet partition company headquartered in North Hollywood, CA, with seven manufacturing divisions across the United States, Canada and the United Kingdom.
The company is here to help increase access to menstrual care products in public restrooms with its dispensers and disposal solutions. Menstrual care helps support hygiene, health, and wellness."
Source: bobrick.com
The Project
Promote via print ad and digital ads the NTV Initiative created by Bobrick in support to the End Period Poverty Campaign. The challenge in this scenario was the fact that this campaign had to speak with two different audiences relating with the brand: architects and facilities managers.
My Role
In partnership with my content strategist partner, I helped design two different approaches to communicate the idea to audience. A series of digital ads were created to support the print ads that are circulating in architects magazines across the country.
+ My Tasks in the Project
Art Direction • Graphic Design • Digital Ads Creation • Image Retouch
+ Collaborators
Agency: Pipitone
Creative Direction: Scott Pipitone
Copywriting: Melanie Cox
Production Artist: Chao Yi Shih
Account Executive: Audra Mitchell
Creative Direction: Scott Pipitone
Copywriting: Melanie Cox
Production Artist: Chao Yi Shih
Account Executive: Audra Mitchell
Approach designed for architects.
Approach designed for facility managers.
Samples of digital ads created for the campaign. These ads were displayed via Google Ads.
