Fighting against Factory Farming on social media and in the real world
About Friends of the Earth
"Friends of the Earth fights for a more healthy and just world. Together we speak truth to power and expose those who endanger the health of people and the planet for corporate profit. We organize to build long-term political power and campaign to change the rules of our economic and political systems that create injustice and destroy nature."
The Project
#DivestFactoryFarming is a campaign initiated by Friends of the Earth in a partnership with a coalition of organizations that defends the rights of indigenous communities, animals, and forest preservation. The campaign, executed on Twitter, targeted big banks involved in investing resources in companies that are deforesting the Amazon rainforest for cattle heads. 
My Role
About my role in this project, I partnered with FOE's Design and Multimedia manager to design and art direct the campaign within the deadline established by the coalition. The images below were the initial drafts. They culminated in one of the images seen in the mock-up above. 
+ My Tasks in the Project
Art Direction • Social Media Content Creation
+ Collaborators
Art Direction Collaborator: Keiko Okisada
Campaign creation: Friends of the Earth and coalition
Imagery: Shutterstock
Image mock-up: Dribble Graphics

Get to know more projects by Daniel Alexander

Back to Top