Kicking off Pittsburgh's Broadway season at the Benedum Center for Performing Arts.
About the Pittsburgh Cultural Trust
Founded in 1984, the Pittsburgh Cultural Trust is a non-profit arts organization whose mission is the cultural and economic revitalization of a 14-block arts and entertainment/residential neighborhood called the Cultural District. The District is one of the country’s largest land masses “curated” by a single nonprofit arts organization. A major catalytic force in the city, the Pittsburgh Cultural Trust is a unique model of how public-private partnerships can reinvent a city with authenticity, innovation and creativity.
Source: trustarts.org
The Project
Help the Trust's programming department organize the 2025-2026 Season Announcement event by creating a visual identity and implementing it through different mediums, especially a presentation deck. This visual could also be seen in the Trivia presented before the main event.
My Role
As the organization's creative director, I briefed the creative team on the event and led the graphic designers in creating the touchpoints needed. Additionally, I made the animated deck used during the event. The goal was to replicate the feeling of bigger events seen in the Broadway industry and excite people on upcoming shows.
+ My Tasks in the Project
Creative Direction • Art Direction • Video Editing • Project Management
+ Collaborators
Agency: PCT In-house agency
Creative Direction & Video Editing: Daniel Alexander
Graphic Design Collaborator: Morgan Barba
Show Marketing Director: Jamie Cuba
Director of Programming: Heather Irwin
Chief Programming Officer: Brooke Horejsi
Creative Direction & Video Editing: Daniel Alexander
Graphic Design Collaborator: Morgan Barba
Show Marketing Director: Jamie Cuba
Director of Programming: Heather Irwin
Chief Programming Officer: Brooke Horejsi
As people entered the theater and waited for the show, they could see a waiting screen along with a Trivia. The event was also livestreamed to Facebook followers of the organization and they could interact by answering the questions.
