Introducing the upgraded automatic, universal towel dispenser made by Bobrick to a new generation of architectsÂ
🏆 Winner in the Digital Ads Category and Honorable Mention in the Integrated Ads Category • 2023 Advertising Excellence Awards
June 2023 • Architectural Record​​​​​​​
June 2023 • Architectural Record​​​​​​​
About Bobrick
Bobrick is a 100+ year-old washroom accessory and toilet partition company headquartered in North Hollywood, CA, with seven manufacturing divisions across the United States, Canada and the United Kingdom.
Source: Bobrick/Facebook
The Project
Promote via print ad and digital ads the launch of the updated automatic universal roll towel dispenser designed and manufactured by Bobrick. This is a short marketing campaign strategized by the client's agency to drive prospects to the landing page on Bobrick.com.
My Role
In combination with the client, I helped create a series of layout that could best feature the product. From an all type to showing the product in full, I presented concepts to Bobrick along with our team and at the end, we opted for a more stylized way to display its function. The print ad could be seen on Architectural Records.​​​​​​​
+ My Tasks in the Project
Art Direction • Graphic Design • UX Design • Image Retouching • Prototyping • Concept Presentation
+ Collaborators
Agency: Pipitone
Creative Direction: Scott Pipitone
Copywriting: Melanie Cox
Production Artist: Vincent MaffessantiÂ
Web Development: Joe Lazar
Creative Direction: Scott Pipitone
Copywriting: Melanie Cox
Production Artist: Vincent MaffessantiÂ
Web Development: Joe Lazar
One page print Ad designed for the campaign.
Print ad circulated in national magazine Architectural Record.
Series of digital ads that circulated on Google display ads and on Architectural Record's website.
Header designed for the landing page, embedding the concept of activate, design, and spec.
Landing page designed for the campaign. You can see the live version here.
Image mock-up: Graphic Burger
