About Bobrick
Bobrick is a 100+ year-old washroom accessory and toilet partition company headquartered in North Hollywood, CA, with seven manufacturing divisions across the United States, Canada and the United Kingdom.
Source: Bobrick/Facebook
The Project
Promote via print ad and digital ads the launch of the updated automatic universal roll towel dispenser designed and manufactured by Bobrick. This is a short marketing campaign strategized by the client's agency to drive prospects to the landing page on Bobrick.com.
Creative Direction: Scott Pipitone
Copywriting: Melanie Cox
Art Direction and UX/UI: Arthur Alexander
Production Artist: Vincent Maffessanti
Web Development: Joe Lazar
Copywriting: Melanie Cox
Art Direction and UX/UI: Arthur Alexander
Production Artist: Vincent Maffessanti
Web Development: Joe Lazar
🏆 2023 Advertising Excellence Awards: Winner in the Digital Ads Category and Honorable Mention in the Integrated Ads Category
June 2023 • Architectural Record
June 2023 • Architectural Record
One page print Ad designed for the campaign.
Print ad circulated in national magazine Architectural Record.
Series of digital ads that circulated on Google display ads and on Architectural Record's website.
Header designed for the landing page, embedding the concept of activate, design, and spec.
Landing page designed for the campaign. You can see the live version here.
Image mock-up: Graphic Burger
