Announcing Arts Landing, the newest community four-acre destination in Downtown Pittsburgh
About Arts Landing
Arts Landing, a new outdoor civic space envisioned by the Pittsburgh Cultural Trust and designed by renowned landscape architecture firm Field Operations, promises to be one of the most transformative projects in the Cultural District in 25 years. The creatively designed and community focused four-acre destination will welcome residents and visitors, host festivals and performances, exhibit public art, and provide opportunities for everyday recreation and relaxation.
Source: trustarts.org
The Project
The Pittsburgh Cultural Trust hosted a major press event to unveil its new space dedicated to community and civic engagement. As part of the speech, the Trust's CEO, Kendra Ingram, sought an emotional video that could uplift attendees on this initiative, setting a positive and exciting tone for the future.
The press conference took place at the glamourous Greer Cabaret Theater in downtown Pittsburgh and welcomed city and county officials, along with the city's press.
The press conference took place at the glamourous Greer Cabaret Theater in downtown Pittsburgh and welcomed city and county officials, along with the city's press.
My Role
Working alongside the Trust's Communications person, I reviewed all images of cultural activities captured over the past five years in the Cultural District to edit the final video. With the help of AI, I animated the renderings created for the space, having them wrap up the video and announce its name.
Additionally, I created an animated presentation deck in order to mimic big announcements seen in larger cities across the U.S.
Additionally, I created an animated presentation deck in order to mimic big announcements seen in larger cities across the U.S.
+ My Tasks in the Project
Creative Direction • Art Direction • Video Editing • Project Management
+ Collaborators
Agency: PCT In-house agency
Creative Direction & Video Editing: Daniel Alexander
Graphic Design Collaborator: Jonathan Daybear
Senior Director, Communications and Marketing Management: Derek Scalzott
Architecture Firm: FieldOperations
Videography: Dustin Wickett
Creative Direction & Video Editing: Daniel Alexander
Graphic Design Collaborator: Jonathan Daybear
Senior Director, Communications and Marketing Management: Derek Scalzott
Architecture Firm: FieldOperations
Videography: Dustin Wickett
For the animation, I used Runaway Gen 3. The use of artificial intelligence was allowed by our partners from Field Operations, the architectural firm responsible for the project.
An animated slide preceded every speaker during the announcement at the press conference.
Image Source: Allegheny County
Image Source: Allegheny County
The video and the announcement event could be seen in local media such as CBS News Pittsburgh.
