Logo redesign / Amizade GSL

A logo project created for Amizade Global Service-Learning.

About Amizade
Amizade is a nonprofit 501(c)3 organization. It empowers individuals and communities through worldwide service and learning. It has a 19-year record of cooperating with communities on service that local individuals and organizations define and direct. Our volunteers work directly with people in developing communities to identify issues, design and implement service projects, and ensure a sustainable progression of development.
Amizade means friendship in Portuguese

Information source: Amizade 
The background
In 2014, Amizade is celebrating its 20th anniversary. To celebrate this new phase, Amizade wanted a logo to keep its essence of global service-learning, and at the same time, to show everyone how the nonprofit is keeping up with all changes in the world.
The several changes developed throughout the last 20 years.
The concept
The main icon was preserved, but with a few adjustments to balance its weight. The old typgraphy gives place to a new one, specifically chosen for a digital era. 
"Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types."
Roboto Slab was created by Christian Robertson
Find more about Amizade at the following links: www.amizade.orgfaceboook.com/amizadeGSL

Get to know more projects by Daniel Alexander

Art Direction / GADE Volunteers
Multimedia / The Global Switchboard
Album cover design - La Pupuña - All Right Penoso
Album cover art / André Coruja
Logo / Uber Coaching
Advertising & Print Ads / Tramontina
Packaging & Branding / Amizade
Advertising & Print Ads / Honda Brazil
Branding / André Coruja
Poster Design / St. Francis of Assisi
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