Logo / Uber Coaching

A logo design project for a Brazilian company in Rio de Janeiro.

About Uber Coaching
Uber Coaching started as a personal project of Rodolfo Figueira, who has a background in projects and engineering. Throughout his career, he discovered himself as a good person to coach people to reach their goals and career. After years of studying and planning, he finally decided to persue his own dream.
The background
The Coaching process means everything for the client. Passion, evolution, and planning are a few words that can be used to describe what kind of service Rodolfo wants to offer to his clients. He sees himself as a modern entrepreneur, ready to accept any challenge and his company claims for it.
Uber is a German word, which means superior, strong, among other meanings.

The concept
The delta symbol is an important piece to design the logo. Although is this symbol is often used for many companies, this project found a different direction to follow, using gestalt as a powerful tool to express objetives and feelings.  
"Exo 2 is a complete redrawing of Exo, a contemporary geometric sans serif typeface that tries to convey a technological/futuristic feeling while keeping an elegant design. Exo is a very versatile font, so it has 9 weights (the maximum on the web) and each with a true italic version. Exo 2 has a more organic look that will perform much better at small text sizes and in long texts." Source: www.fontsquirrel.com
 
Exo2 was created by Natanael Gama

Get to know more projects by Daniel Alexander

Logo redesign / Amizade GSL
Album cover design - La Pupuña - All Right Penoso
Art Direction / GADE Volunteers
Poster Design / St. Francis of Assisi
Packaging & Branding / Amizade
Album cover art / André Coruja
Multimedia / The Global Switchboard
Advertising & Print Ads / Honda Brazil
Branding / André Coruja
Advertising & Print Ads / Tramontina
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